In 2020, searches on Google for online casinos reached all-time highs in the United Kingdom, followed by increases in mobile sports betting in the United States in 2021. We can credit the growth in both countries to several innovations, including 5G technology and the introduction of hybrid casino games.
In particular, hybrid casino games like Slingo are behind much of the recent growth in the United Kingdom. Slingo is a new game that combines elements of slots with bingo, which are two casino games that already generate a lot of revenue for UK casino operators. Yet, Slingo’s popularity doesn’t just come down to the foundation the game was built on. Slingo has its own reasons for its growing appeal, including offering innovative bonus features, pop culture themes, and the ability to play against friends.
Slingo Is On The Rise
With Slingo increasing in popularity, many online gambling companies have created dedicated sites for the game. However, individuals can still find Slingo games on the same page as traditional bingo, slots, and jackpot games, such as on Paddy Power’s online bingo website. When you scroll through the list of available games, such as Rainbow Riches Slingo and Fluffy Favourites Slingo, it becomes evident why gamblers are attracted to the hybrid game, starting with the dozens of available bonus features that replace paylines in the game.
For instance, the Rainbow Riches Slingo game is based on a slot game of the same name. It is one of the most popular slot franchises in the United Kingdom, and the Slingo version has several bonus features that theories like gamification have taken inspiration from. For those who don’t know, according to Bi Worldwide’s website, gamification refers to using game elements like rewards and loyalty points to motivate individuals in non-game environments. Six bonuses are available in the Rainbow Riches Slingo game, such as the Pots of Gold Bonus. This bonus incentivizes players to reach the top of the bonus ladder to spin 12 pots above a golden arrow. Whatever prize the golden arrow lands on, the player can claim it for no extra money.
Another reason why gamblers have become attracted to playing Slingo games is that many are based on popular culture. This is a win-win situation, as players get to engage in games with familiar themes while also playing for real money. Some examples include Slingo Who Wants To Be A Millionaire, Deal Or No Deal Slingo, and Slingo Britain’s Got Talent.
Since the early 2010s, online gambling has significantly increased in popularity, as per the Statista website. The market is now forecasted to be valued at over $90 billion by 2023. Many innovations like live games, which feature a real-life dealer that players can communicate with, and the inclusion of electronic payment methods like PayPal have contributed to this growth. However, the creation of hybrid games like Slingo has also proven to be a profitable avenue for casino operators due to the game’s many attractive features like bonuses in replace of paylines.